Facebook Adds New Personalization Tools for Watch, Flags New Organic Video Performance Insights

Is Facebook Watch really a significant video platform?It's hard to say how successful Watch is, or will be, based on its performance thus far, but as per Facebook, it is seeing more usage over time:


"Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers."


Which sounds impressive, right? 1.25 billion people is almost half of Facebook's 2.7b monthly active user base.


As with Facebook's previous reporting of Watch viewership, the actual engagement figure is slightly diluted by the way in which Facebook counts its active viewership. In June last year, Facebook reported that 720 million people were spending "at least one minute in Watch" each month. That figure has almost doubled, which is significant, but a minute per month is hardly indicative of solid engagement.


Facebook hasn't clarified if this new stat is based on the same 'minute per month' measurement, but we can assume that it's the same count, and as such, it's not really as impressive as Facebook's main statement sounds.


But still, it is increasing, Facebook is successfully encouraging more people across to its Watch platform. How you view that will come down to your own perspective, but clearly, there is significant engagement with Facebook's original video content. It's just hard to say exactly how much, and how engaged they actually are.


Statistical anomalies aside, Facebook continues to push ahead with Watch, and has this week outlined some new tools to help users discover more relevant Watch content, based on their interests.




As per Facebook:


"We’ve made it easier for people to find more videos they’ll like with better navigation, expert curation and smarter machine learning. And we’re working on ways to connect people with videos that match their interests."


Facebook recently began rolling out a new topics selection option within Watch to help users better define their content recommendations.




Credit = Social Media Today

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