This new feature will allow users to buy and sell products directly on both platforms, in just a few clicks, without ever needing to leave either app. A great new feature to increase their Users Experience.
You’ll also be able to shop for products from sellers, brands and creators directly on Facebook and Instagram Live.
Facebook Shops are being rolled out today, Instagram Shops are coming this Summer and businesses will also be able to set up a single online store on Facebook Messenger and WhatsApp soon as well.
Instagram will also be adding a Shop tab to the navigation bar at the bottom of the screen later this year, to make the feature even more prominent.
According to Facebook “We hope these tools can relieve some of the pressure small businesses are facing right now and help businesses of all sizes prepare for the future.” Time will tell how this potential shift will impact brands. Very exciting.
Shopify CEO said: “I am really excited about Facebook Shops. The future is multi-channel and social has to be near the core of everyone's strategy.”
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