I recently spoke to Rob Mackley Creator of RED BOX ALL-IN™, the UK’s only All-Inclusive, Pay Monthly Web Design Service. He spoke about how you can make quite simple changes to your website to get you more leads. You can listen, read or watch below:
1. Your Key Message
Do you have a one-sentence key message that clearly explains what you do?
Is this message about your customer, not you? E.G. Does it use ‘You’ more than ‘We’?
Does it explain what pain or problem you solve for customers?
Is the message bold and above the fold?
2. Image of Success
Is the first image on your website positive and align with your core values?
Does it make visitors feel the way you want them to?
Does it show the visitor what it will feel like to work with your organisation?
Does it aligns with your key message and the problem you solve
3. Your 3 Uniques:
Do you explain in 3 simple bullet points why you are different from your competitors?
Have you asked your customers why they use you?
Do you expand on your 3 uniques to explain what benefit each one is to your customers?
4. Your Core Offering
Do you limit the number of services/products on your home page to 3?
Is the information about these 3 products/service a short concise summary of each one?
5. Trust Signals
Do you show one of the following: Accreditations, certifications, Awards or Reviews?
Do you show customer testimonials on the main pages?
Do these testimonials look real?
6. Your Proven Process
Do you show visitors what it looks like if they engage with your business?
Does this process have a name and displayed as a graphic showing a number of steps?
7. Call to Action
Do you clearly explain to visitors how you want them to contact you?
It is bold and stand out
Do you use the same call to action message on every page?
Do you have the same call to action at least twice on every page?
By Rob Mackley, Red Box Web Design Tel: 01785 248101 Email: email@example.com Web: redboxweb.co.uk